NONE BEAUTY

NONE is a no-BS beauty brand I created in response to the oversaturated “clean” beauty space—where most products still sneak in toxic, unpronounceable ingredients. NONE strips it all back, offering effective, nontoxic products made from kitchen- and garden-level ingredients you actually recognize.

I developed a bold, spunky brand identity to match the brand’s unapologetic voice. The design uses loud, nature-inspired colors turned up to full volume, paired with punchy, minimalist typography to cut through the greenwashed noise. It’s a visual system that says “hell no” to industry fluff—and “hell yes” to fun, functional beauty that’s actually clean.